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Research papers

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
September 1, 1987
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Citation

Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk


Research papers

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John M. Urbanchuk
June 15, 1987
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Citation

Urbanchuk, J. M. (1987a, June 15). Developments in U.S. agricultural policy and implications for the European Community. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developments-in-u-s-agricultural-policy-and-implications-for-the-european-community


Research papers

Relearning customer service at the U.S. auto dealer

The consumer has ambivalent feelings about the new car dealer, who has long been protected by the exclusive franchise system. In the U.S. market there are signs that the dealer franchise system is already undergoing a revolution, caused by changes in...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Philip Wade
Company: JD Power
June 15, 1987
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Citation

Wade, P. (1987a, June 15). Relearning customer service at the U.S. auto dealer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/relearning-customer-service-at-the-u-s-auto-dealer


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-television-environment


Research papers

New technology contributions to new product and advertising strategy testing

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986
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Citation

Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-technology-contributions-to-new-product-and-advertising-strategy-testing


Research papers

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Barry M. Kaplan
Company: Bates CHI & Partners
June 15, 1986
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Citation

Kaplan, B. M. (1986a, June 15). The impact of the new electronic media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-new-electronic-media


Research papers

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986
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Citation

Kohut, A. (1986a, June 15). The people and the press. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-people-and-the-press


Research papers

The editorial use and presentation of opinion polls

The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and...

Catalogue: Seminar 1986: Opinion Polls
Author: Adam Clymer
June 15, 1986
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Citation

Clymer, A. (1986a, June 15). The editorial use and presentation of opinion polls. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-editorial-use-and-presentation-of-opinion-polls


Research papers

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Lynn Y.S. Lin
June 15, 1986
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Citation

Lin, L. Y. (1986a, June 15). Tangible and intangible reasons for new product failiure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failiure